World’s Best Cup of Joe Essay Example for Free

Worlds Best Cup of Joe EssayMany the Statesns start their day off with a morning loving cup of coffee. well-nigh brew a pot at home but many add a few extra minutes to their morning commute to haul for a cup of their favorite flavor. With dozens of different coffee shops, how is wholeness supposed to choose? The battle has been going on for over a go between the two main contenders, Dunkin Donuts and Starbucks. Starbucks sells an upper class lifestyle to their coffee drinkers, while Dunkin Donuts sells a cup of joe for the average Joe. Each goes about advertizing in a different manner. Through the use of print advertising, Starbucks shows its superiority to Dunkin Donuts by using respectable text, creating an aesthetic scene, and evoking specific emotions and thoughts.The text in each advertizement says something about the product and company. The Starbucks ad reads, The best coffee for the best YOU. Taste of Inspiration. The words ar so simple yet have a powerful meaning . Starbucks makes the consumer feel erect about buying their product because if you ar the best, you deserve the best. After whole, they are selling an upper class lifestyle. The best part of the ad is that the emphasis isnt even on the coffee it is on you as it is displayed in big, bold green lettering. By making you feel like the best, one is more inclined to spend money on products that make them feel like the best. The narrative, Taste of Inspiration, adds another layer of sophistication to this ad. Those words are written in script unlike the other words, to add elegance to it. Its as if with a single sip of Starbucks you will feel enlightened. Starbucks markets itself as not just a coffee shop but also a lifestyle, unlike Dunkin Donuts.Dunkin Donuts advertisement is all about the coffee. Dunkin Donuts ad reads, Theres Coffee. Then Theres Americas favourite Coffee. DD gets to the point quickly their ad comes right out and says theyre Americas Favorite. This statement seems somewhat presumptuous considering the amount of coffee shops all across America but also shows DDs confidence in their product. They use America as a testimonial for their product. If its Americas favorite then they must have a great product. The text in advertisements is a major component but it would be nothing without the scene around it.It is important for advisers to create an advertisement that will make good deal take clock time out of their day to look at. The Starbucks ad is a blend of about 5 warm colors. It gives a welcoming feeling as if the coffee is from your induce home. The main focus in the picture is a normal Starbucks cup in the foreground but everything in the scene is relevant. Although the background is blurred to stomach the cup to be the attention getter, the background is still an important part. The background is the inside of a Starbucks, which can be determined by the blurred outlines of chairs and tables. utilize a Starbucks as the scene is a great marketing strategy because now the consumer is only thinking Starbucks. The advertisement leaves no room for confusion it is all Starbucks. With Starbucks on the brain and a beautiful scene, who could look away? The ad has caught the consumers eye and with the text as reinforcement, it does a great job advertising Starbucks.On the opposing side, Dunkin Donuts is more have-to doe with with the actual coffee itself. The normal pink and orange lettering is displayed proudly on the standard cup of coffee. The cup is placed directly in front of your face. The text, mentioned above, isnt the most important part of this advertisement. DD wants people to see the rich, black coffee in the cup. They want electric authorisationity consumers to see the cup of coffee they could be getting if they choose to get DD. The text above the cup is only to reinforce the quality of it. Dunkin Donuts does a good job with product placement but is lacking character.The DD ad doesnt add anything fun or r elatable to it. Starbucks not only mentioned you the consumer, but rather bear on the whole ad around you. The customer is very important to Starbucks. The DD advertisement has a more take me or leave me approach. Its almost like, Hey Were Americas favorite, why would you go anywhere else? The text in the DD ad is almost arrogant. Starbucks textual portion was well thought out and industrial plant well to bring the ad together.When creating ads, advertisement companies choose every component specifically to create a precise feeling and thought in the potential consumers mind. The combination of colors and the text, in the Starbucks ad, make a person want to smile. Starbucks advertisement makes one feel warm and welcome. The contrast between the opprobrious and the light colors creates a scene that people want to stop and look at. Its welcoming to anyone, from teenagers to elderly citizens of any race. This advertisements demographic is anyone who drinks coffee, not just business people. Customers are meant to look at the ad and think, I am the best, I deserve the best coffee. The ad actually gives people self-confidence, in that, they promise to provide the best coffee to you because you are, in fact the best.In contrast, Dunkin Donuts advertisement makes a statement about their reputation. They are less concerned with the consumers self-confidence but rather more concerned with giving the consumer a reason to choose them. They proudly state that they are Americas favorite, what more does a consumer need? No one is going to take a poll of everyone in America to confirm this statement so instead, customers are left to rely on the information DD has provided. Dunkin Donuts advertisement leaves room to be challenged by expert coffee drinkers. The only way customers can prove the statement right or wrong is by going in and tasting a cup for themselves. Once they have purchased a cup, whether they agree or disagree, DD has won. The ad was meant to make a sale an d it has done just that. In conclusion, both ads approached their print advertisements in a different way. Starbucks text shows that they are focused on the customer and not themselves unlike DD. The scene Starbucks shows is more aesthetically pleasing to consumers. Lastly the thoughts and emotions evoked from the Starbucks ad have more impact on potential customers.